MumsNow, educating on Mums, Now
WAHM's, SAHM's, Mumpreneurs, Working Mums, Business Mums ... Australian Mums today seem to juggle more than ever before, yet there is limited research, statistics or information on what life looks like for these masters of multi-tasking.
The MumsNow Survey
We launched in 2012 with the largest and most comprehensive survey of mums in Australia, on their online and social media habits, their interactions with technology and how they feel about life as Mum, now - with over 1,000 Mums completing the Survey, we were able to begin to educate Australian and International businesses and media about just what makes Aussie Mums tick. Click here to see the press we received.
In 2013 - 2014 we followed up, this time surveying over 1,500 Mums, we revisited many hot topics and included some fresh analysis on emerging social media platforms like Pinterest along with probing Mums on their traditional media habits. We invite you to download our free 1 Page Report on topline findings, that we believe can help small business and especially Mumpreneurs to target women more accurately. Click here for more.
The 2014 Full Report looks at What is life like for Mums, Now? If your business markets to Mums this report will be your bible for planning Social Media Campaigns, for understanding their online behaviour including what they do online and when and for uncovering their true relationships with technology. Included is an in depth look at Mums in Business, the uprising segment of solo businesses launched in Australia by Mums. Click here for more.
Karen Hollenbach, Think Bespoke - LinkedIn Strategist, Business Coach
insights provided through the MumsNow research are the most
comprehensive I have seen. They provide a detailed analysis of trends
about the modern Mum's habits. Alli and Mary-Anne are ahead of the curve
with this initiative, providing statistics that will benefit my
business as I use this information to refine my marketing plans for this
target market. Thank you.
Anita Kilkenny, AKA Virtual PA - Professional Virtual Assistant, Co-Founder of AVAC and AVAA
MumsNow 2014 Report is an amazing and valuable marketing document. It
is packed full of awesome information to help any business who targets
mums in business to pin point where to focus their marketing efforts. If
this is your target market, this IS the documents you should have!
MumsNow is a joint venture between Motivating Mum and Wise Up Marketing Solutions. Together we aim to survey Mums annually across Australia to provide insight and education to both business and the media about the "New Mum" emerging in this decade.